Privacy and Analytics

Who runs this site and receives the data?

Paris Tableware, a family-owned store in Ridgewood, New Jersey, runs this site and paristableware.com. We also run herendchina.com, a separate guide to Herend china patterns that uses the same measurement. Analytics data from all three goes to the same business.

What does Google Analytics record?

We use Google Analytics 4 (measurement ID G-6DJG6RM6WM) to see which pages people read and which links to the store they click. It records the page address, the site you came from, your approximate location, your device and browser type, and clicks on links to paristableware.com.

Google Analytics uses two first-party measurement cookies here: _ga, which tells one browser from another, and a second cookie whose name starts with _ga_, which keeps track of the current visit. Google lists a default lifetime of two years for both in its Google Analytics cookie table.

Our Google Analytics property is also linked to Paris Tableware's Google Ads account, with interest-based advertising turned on. Because of that link, Google's tag can set advertising cookies whose names start with _gcl_, such as _gcl_au, which Google lists with a 90-day lifetime on its advertising and measurement cookies page. Paris Tableware can use these visits to measure its Google ads and to show its ads on Google to people who have visited. Under some US state privacy laws, that use can also count as "sharing" for targeted advertising.

How is a visit shared with Paris Tableware?

This site, herendchina.com and paristableware.com are measured together with Google Analytics cross-domain measurement. When you click from this guide to the store, Google's tag adds a parameter named _gl to the link. It carries the visit ID across, so the store counts one visit instead of two, as described in Google's cross-domain measurement guide.

Links to the store also carry labels such as utm_source=herend.us. They tell Paris Tableware that you arrived from this guide and which page you came from.

When does the Meta Pixel load?

The Meta Pixel on this site (dataset ID 2131114557817739) is Paris Tableware's pixel. It sends one event, a page view, and it loads only when your browser does not send a Global Privacy Control signal. Meta sets its own cookies when the pixel loads.

Paris Tableware may use these page views to measure its advertising and to show its ads on Facebook and Instagram to people who have visited. Under some US state privacy laws, passing visit data to an advertising platform for targeted ads can count as "sharing" or a "sale" of personal information. That is why a Global Privacy Control signal turns the pixel off here.

How do I opt out?

• Turn on Global Privacy Control. With GPC on, this site does not load the Meta Pixel. Brave, the DuckDuckGo browser and Firefox support GPC, and globalprivacycontrol.org lists other browsers and extensions. Google Analytics still counts page views when GPC is on.
• Block Google Analytics. Google's Google Analytics opt-out browser add-on stops Google Analytics on every site that uses it, this one included.
• Turn off interest-based Google ads. Google's My Ad Center help page explains how to turn interest-based ads on Google on or off in your Google Account.
• Clear or block cookies. Clearing cookies resets the IDs described above. Blocking them for this site and paristableware.com stops Google Analytics and the Meta Pixel from recognizing a returning browser.
• Use the store's privacy choices. On paristableware.com, the Paris Tableware Your Privacy Choices page lets you opt out of the store sharing your information for targeted advertising.

What applies once you are on paristableware.com?

When you reach the store, the Paris Tableware privacy policy applies, including to anything you enter at checkout. That policy says the store treats a Global Privacy Control signal as a request to opt out of sale or sharing for the browser you use, depending on where you live.

Questions about privacy

Email info@paristableware.com with any question about this page or about information the store holds about you. We update this page when the tools on the site change and update the date at the top.